The Customer Journey is Broken, and AI is Building a New one in its Place.
From Linear Funnel to Fluid Decision-Making Process The classic customer journey, from awareness to purchase, has long served as a fixed model for marketers. But with the advent of smart assistants like ChatGPT, Perplexity, Claude, and Google’s SGE, the way people make choices is fundamentally changing. What we once saw as a series of steps […]
