Why You should Start with Generative Engine Optimization (GEO) Today
The emergence of AI is changing how people find information. Where previously you searched for answers on Google, you now increasingly see direct AI-generated answers from AI-overview or answers in tools like ChatGPT, Gemini, or Perplexity. What Does this Mean? That people will no longer click on your link. They already get the answer within […]
AI Search Engines vs Google: who Determines which Sources Matter?
In a previous blog (Why you should start with Generative Engine Optimization (GEO) today) we explained why AI is increasingly influencing how people find information. But a burning question remains: why does AI actually choose different sources than Google, and which brands benefit from this? AI Search Engines Choose Different Sources than You’re Used To […]
