BE VISIBLE IN THE AI ERA
From search engine to answer engine
The AI revolution has begun: Today's reality
Those who wait become invisible.
From marketing to matchmaking. Consumers search differently. They ask their questions to ChatGPT, Gemini, or Google AI Overviews (AIO). And they no longer receive a list, but one concrete answer. That answer determines who wins.
History repeats itself:
– Hotels that ignored AirBnB
– Taxis that ridiculed Uber
– Stores that thought bol.com was not a threat
Those who work on AI visibility now will automatically be chosen later.
Positioning: What is GEO?
Not being found, but being Chosen.
Generative Engine Optimization (GEO) is the new standard for digital visibility. It ensures that AI systems such as ChatGPT, Perplexity, Google AI Overviews (AIO), and Gemini dare to choose your brand as the answer to a customer query.
We help companies become AI-selectable through:
- Simulations of real AI answers
- Content that AI understands and trusts
- Strategy aligned with how AI reasons (not Google)
Why PionAIers: The Story
We saw it happen before. And now again.
PionAIers originated within Zeo, an agency with 20 years of experience in digital growth. We previously witnessed the breakthrough of Google, mobile, and marketplaces.
And now, too, we recognize the shift: AI is changing the game. That’s why we have built a dedicated team, entirely focused on AI visibility. With strategy, tooling, and content that work in a world where AI chooses.
We work complementarily with existing agencies, not competitively, but synergistically.
Our Values
We pioneer with vision and responsibility.
Our Mission
Helping brands be chosen in the AI era
Our Services
Our Approach - Five Concrete Products
What does AI currently say about your brand? We test it and show you. You will receive a concrete report with real AI answers, a scorecard, and opportunities for improvement.
We build your content structure as AI reasons: logical, entity-based, and tailored to customer queries.
AI does not solely rely on your website. We provide signals on Reddit, niche forums, review sites, and other sources that AI uses to understand brands.
We train an AI agent on your tone of voice and generate high-quality content, scalable, tailored, and with human final editing.
We implement structured data and semantic links, so that AI recognizes, understands, and chooses you.
Why choose PionAIers?
We help you be visible in a world where AI determines who matters. We offer strategies that work, not tricks, so brands win today and remain relevant tomorrow.
How it Works
Our Approach in Four Phases
We delve into your brand, target audience, and current visibility. Where are the opportunities within AI platforms?
We develop a targeted GEO approach based on your goals and how AI models think and respond.
We create content and structure data that AIs recognize, trust, and display in their answers.
We measure performance within AI platforms and adjust for maximum, lasting visibility.
Ready to become visible in the AI era?
Let us position your brand where it matters in the answers of AI models, not on page 2 of Google. Start your AI-first strategy today.
Client Stories
What customers say about us
"Very substantive and strong analysis with new insights that we can really use. Thank you for this!"
"In addition to improved findability in AI models, we've also moved from position 15 to 4 on important keywords in Google within 2 months."
"We notice that you really know everything about AI models and AI Crawlers. As a result, we can have good discussions about our findability in AI models"